we're building the world's most user-centric tutorial platform

"when our tools don't work, we tend to blame ourselves, for being too stupid or not reading the manual or having too-fat fingers. . . . when our tools are broken, we feel broken. and when somebody fixes one, we feel a tiny bit more whole."

-- lev grossman, TIME Magazine
2006-2010

fyiio's story begins with our founder, Alex Kuklinski, in high school when a friend asked him to help her with a video project. Since he's socially awkward he uploaded a video to YouTube instead of helping her in person. That video got hundreds, then thousands of views, so he kept at it. Fast forward to college and his 100-plus videos had over 23 million views from virtually every country on Earth, as well as some media attention from the likes of NPR, Adweek, PC World and Engadget.

2010-2014

After the NPR feature he realized the appetite for written tutorials in addition to videos. That led to Techno FYI -- a WordPress blog to embed YouTube videos with written step-by-step instructions underneath. Although it was ultimately shut down, he learned some good insight, including:

1) People don't like to leave the platform they're on to learn something
2) The average attention span for his videos was under 2.5 minutes
3) There wasn't a platform combining video and written guides together

Before graduating college Alex was trying to determine what his YouTube channel, now with 30k+ subscribers, would become. That's when he was accepted into NMotion Prelaunch, a program teaching lean startup principles to early-stage companies. Through this program he learned while the channel was successful, it wasn't scalable and would not help him achieve his ultimate goal -- make tutorials more accessible to everyone.

After hundreds of interviews with content creators, consumers and businesses the idea for fyiio was born -- a platform for people to easily create video and written tutorials tailored to how people prefer to learn.

2014-2016

Tons of research (problem/solution fit, initial feedback on mockups, etc.)

2017

Accepted into NMotion, an early-stage startup accelerator
Got some money to build things ($20k convertible note + $40k grant + $25k loan)
First paid preorders, including Zillow (!)

2018

Super early builds and testing
Accepted to the Coca-Cola Bridge Community program in Atlanta
Quietly launched our alpha release (yay self signups!)
First monthly recurring revenue

2019

Launch publicly
Execute
Made on
Tilda